Ecotourism Management: A Case Study of Khao Pu–Khao Ya National Park, Thailand

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The objectives of the study were to study ecotourism characteristics, ecotourism management guidelines as well as the result of ecotourism management of Khao Pu–Khao Ya National Park. The research conducted by using both qualitative and quantitative research. Whereas in-depth interview, conducted from the national park officers, tourists, and local people, was used for qualitative data collection in order to study the realistic details for the national park ecotourism management, questionnaires were used for quantitative data collection. By analyzing data, the descriptive statistics; frequency, percentage, and standard deviation were used for quantitative data and content analysis was used for qualitative data.
Results from the study showed that Khao Pu–Khao Ya National Park have outstanding image with rainforest, caves, and waterfalls including many species of plants and wild animals. It showed the same idea among the national park officers, tourists, and local people that the national park was plentiful and suitable for ecotourism. The types of ecotourism in the national park were both small group and popular ecotourism. Tourists could visit the national park every season. The national park could support 200 people per day to stay over night. Nevertheless, most of them stayed for one night and the objective to visit the national park was rest. The popular activity in the national park was cave tour.
The result of ecotourism management of Khao Pu–Khao Ya National Park showed the success of managing the area to meet its objectives. For activities and learning aspect, the national park set the program related to their characteristic area and created tourist satisfaction. On the other hand, people who lived around the area were less cooperates with the national park ecotourism management. Moreover, the research found the problems and obstacles affecting the national park ecotourism management such as the park invasion, the forest encroachment, plant and wild animal stolen. Even the tourists, who had thrown garbage away in the prohibit area or stolen the national park properties, were unaware of the effect to the national park. Thus, it was necessary to improve the national park ecotourism management in order to get better results in the future.
The recommendation from the study, firstly, the government should support more officers adequate to the area. Secondly, the government should set the regulation to solve the areas that overlap with the agricultural land of local people. Thirdly, the strict regulations regarding the prohibit behavior in the national park should be conducted. Next, the further study should be conducted to find the identification of the national park and presented to outside. Lastly, the national park local communities should have a chance to be more participate in the national park ecotourism management.


Keywords: Ecotourism, Ecotourism Management, National Park, Thailand
Stream: Environmental Perspectives
Presentation Type: Paper Presentation in English
Paper: , Ecotourism Management


Dr. Chetsada Noknoi

Lecturer, Economics and Business Administration Faculty, Thaksin University
Muang, Songkhla, Thailand

Chetsada Noknoi is a Lecturer in the Department of Business Administration, Economics and Business Administration Faculty, Thaksin University, Thailand. His particular areas of interest are human resource management, marketing, and public administration. His recent papers are Buddhist doctrines and the building of learning organization, Buddhist monks’ role as human resource developers in Thailand, Marketing for human resource development: The way to sustainable competitive advantage, Buddhist doctrines and Sufficiency Economy, Dumping and antidumping: The challenges of contemporary international trade, Good governance and citizen's participation in public management, Workforce diversity: Sexual orientation discrimination in Thailand, Performance management: Concept and experiences, Have debit cards changed Thai consumer shopping behavior?, Corporate culture and community of practice: Key factors affecting the success of knowledge management in Thailand, Creating organizational competitive advantage through human resource strategy, and Internet marketing: Contemporary opportunity for Thai entrepreneurs. His current research topics are related to diversity, equality and organizational communication. He can be contacted at: cnoknoi@hotmail.com

Wannaporn Boripunt

Lecturer, Economics and Business Administration Faculty, Thaksin University
Muang, Songkhla, Thailand

Wannaporn Boripunt is a Lecturer in the Department of Business Administration, Economics and Business Administration Faculty, Thaksin University, Thailand. Her particular areas of interest are information technology and marketing. She can be contacted at: ca_ca500@hotmail.com

Sutee Ngowsiri

Lecturer, Economics and Business Administration Faculty, Thaksin University
Muang, Songkhla, Thailand

Sutee Ngowsiri is a Lecturer in the Department of Business Administration, Economics and Business Administration Faculty, Thaksin University, Thailand.

Saranya Itsararuk

Lecturer, Economics and Business Administration Faculty, Thaksin University
Muang, Songkhla, Thailand

Saranya Itsararuk is a Lecturer in the Department of Business Administration, Economics and Business Administration Faculty, Thaksin University, Thailand.

Ref: E10P0096